VARTA is challenging the UK public to destroy its brand new Indestructible range of torches. The six Indestructible LED lights are robust enough to survive a drop of up to nine metres – the height of a three storey building or two double decker buses.
www.built-to-survive.com has been launched for people to submit ideas or videos of an Indestructible torch being tested to the limit for the chance to win £900. The site includes videos of the Indestructible range being put through the toughest of challenges, such as being run over by a fire engine and dropped from a multi-storey car park!
Anthony Sewart, sales director at VARTA Consumer Batteries UK comments: “The Indestructible range has been tested to very high standards in the US and Europe and exceeded our expectations in performance. We had great fun with the Indestructible Tour in America and we’re now encouraging the UK public to have a go at destroying our Indestructible torches.”
The head and rear cover of the Indestructible range is made of a resilient rubber to absorb the strongest shocks, while a high-grade aircraft aluminium-titanium alloy gives an extra-tough housing which is also resistant to sprayed water.
The full range includes two headlights, a lantern and three torches. Guaranteed by VARTA for three years, the range comes in three versions for AA, AAA or C batteries. All of the torches have an energy saver mode, which can reduce the lumen output and increase battery run time by up to eight times.
Designed for maximum durability and simplicity, VARTA’s Indestructible torch range is now available to consumers in the UK, with recommended retail prices ranging from £12.99 to £29.99.
The first 100 people to register on www.built-to-survive.com will receive a free Indestructible torch (competition ends Dec 31st 2011).
Ends.
Product information
Description
Fall Test
Light Output
Runtime
Beam Range
Recommended Retail Price
1 Watt LED Indestructible Light 2AA
9 metres
up to 100 lumens
up to 35 hours
up to 150 metres
£ 20.99
1 Watt LED Indestructible Light 3AAA
up to 120 lumens
up to 40 hours
up to 160 metres
£18. 99
3 Watt LED Indestructible Light 3C
up to 140 lumens
up to 85 hours
up to 140 metres
£29.99
3 Watt LED Indestructible Lantern 4C
4 metres
up to 150 lumens
up to 78 hours
up to 350 metres
1 Watt LED Indestructible Headlight 3AAA
up to 15 hours
up to 100 metres
£14.99
LED x5 Indestructible Headlight 3AAA
up to 35 lumens
up to 40 metres
£12.99
Notes to Editors
3 Watt Indestructible Lantern 4C guaranteed to a drop height of four metres; other products in the range guaranteed to nine metres.
About Varta
§ VARTA, part of Spectrum Brands, is a leading manufacturer of portable batteries, delivering consumer batteries that offer flexibility and independence. As one of the biggest manufacturers in Europe, VARTA holds the number one position in a number of major European markets.
For further company and product information, please visit www.varta-consumer.co.uk and VARTA’s Facebook page www.facebook.co.uk/VartaUK
PROVA PRLauren Massey
7 Church StreetCV34 4AB Warwick
Warwickshire, England
phone: +44 (0) 1926 776 900
laurenm@provapr.co.ukwww.provapr.co.uk