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The “Best Energy” concept

The “Best Energy” concept

VARTA’s new “BestEnergy” concept offers the best power solutions for different devices and is now even more consumer-friendly thanks to a new packaging design.
ULTRA Lithium
Our Lithium battery range is ideal for high-drain applications such as camera flashes and walkie talkies as well as low-power devices that require long-lasting energy. These durable batteries are the professional solution for the highest demands. They can cope with harsh conditions and operate reliably within extremely cold temperatures.

LONGLIFE Max Power batteries are the perfect solution for devices that use a lot of power quickly, like digital cameras, game controllers and blood pressure monitors.

The powerful batteries in the LONGLIFE Power range are the perfect solution for power-hungry devices such as battery-operated toys, computer accessories or LED flashlights. They deliver the right amount of energy for devices with extremely variable levels of power consumption.

VARTA LONGLIFE batteries are the most durable VARTA batteries you can buy. They are particularly suitable for devices with constant and low energy consumption, providing reliable, long-lasting power for items such as remote controls, wall clocks or radios.

Best energy concept 2018

Why was the “BestEnergy” concept introduced and what did it change?

Interview with Axel Spangenberg

“With the “BestEnergy” concept, VARTA wants to provide consumers with more support and guidance when it comes to choosing a battery from the shelf, so that by looking at the packaging alone, they are able to select the right battery for their device. As consumers make a decision within seconds, they need to know which product is best for them and their device at a glance. The logical consequence of this is that the packaging has been redesigned and made more consumer-friendly based on the latest market research data.”
How was VARTA able to further improve the battery’s performance and increase its shelf life to 10 years?

“Our battery experts at VARTA are constantly working on research and development to guarantee the ultimate performance for different devices at all times. Technical innovations are the result of several years of work by engineers in Germany and the USA. A new graphite and anode method with an improved electrolyte ensures maximum performance for VARTA batteries and a longer shelf life of up to 10 years.”

What does VARTA´s promise of quality stand for?
Best energy concept 2018
“VARTA stands for the highest quality, guaranteed by the ongoing research and development activities of our engineers. With production facilities in Germany, we are the only battery manufacturer to offer “Made in Germany” household batteries and only use exclusively high-grade and environmentally-friendly materials to meet the high quality standards. “Made in Germany” stands for quality, innovation and technical excellence. Before being shipped to retail every single cell passes through our quality control and is checked.”

What is VARTA’s best-selling battery?

“The best-selling battery is the powerful LONGLIFE Power AA, as numerous devices are still operated with AA batteries.”