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2011-12-08

Indestructible: VARTA flashlights face their toughest test yet

Strong, sharp beams and virtually impossible to damage: This is a spot on description of the new Indestructible flashlights from VARTA’s Professional and Power lines. As part of a VARTA competition, we’d like to hear your ideas for testing our new products to the max. There’s a prize of € 1,000 up for grabs.

Our incredibly tough Indestructible flashlights, with their ergonomic yet stylish design, are able to survive a fall of up to nine meters. We’re launching the VARTA Indestructible durability test, encouraging participants to check the advertised resilience of our products using tests they invent themselves. This contest is VARTA’s way of giving itself a reality check. Anyone interested in the product test can click http://www.built-to-survive.com to find out more about the campaign and watch the latest toughness testing videos for inspiration.

We want your creativity!

The early bird catches the worm: The first 100 users who register for the contest online will receive a free VARTA Indestructible to use when they film their test. Everyone else can take part in the contest as well, in two different ways. You can either produce a testing video and upload it to the gallery on our website, or you can submit your test idea by filling out the online form.

Win with VARTA

We will select the two best text-based ideas and film them ourselves. These two videos will join all the others that entrants send to us on the website http://www.built-to-survive.com, where they will be put to a collective vote starting in January 2012. The video with the most votes wins; the winner will be awarded € 1,000 and 20 runners-up will receive the consolation prize, a VARTA Indestructible T-shirt.

VARTA’s Indestructible flashlights were launched in September 2011 and retail from € 14.99 (RRP). The flashlights come with a 3-year guarantee.

 

Further information is available at http://www.built-to-survive.com and www.varta-consumer.com



About VARTA AG


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.



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80801 München
Germany

Phone: + 49 (0) 89 381 08-119