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Nothing matches better the sophisticated taste of today’smodern women: The VARTA LED Lipstick Light

It’s a precise source of light in an amazingly compact format and – above all – looks fantastic: The VARTA LED Lipstick Light is VARTA’s solution for women who value style and convenience. Weighing just 55 grams (including battery) and less than 10 centimeters long, this flashlight fits into any handbag, no matter how small.

A shining accessory for modern women

The flashlight, whose design is reminiscent of the shape of a lipstick, has a 0.5 watt high performance LED to provide a reliable and bright light source wherever it’s needed – whether it’s in the handbag or on the way to the car. Additionally, this handy flashlight features a water resistant casing which will shrug off raindrops or snowflakes with ease. Thanks to the attached lanyard, carrying the LED Lipstick Light is no hassle.

Fluorescent and available in two colors

This new flashlight is available in two colors – turquoise and a subtle pink. A fluorescent on/off button and handle mean consumers never have to dig around for the LED Lipstick Light in their bag. And at just two centimeters in diameter, it won’t take up too much space in there either.

Technical data and availability

Beam range: 25m

Runtime: up to 3h

Light output: 19 lumens

Light source: 0.5 watt LED

Battery: 1x AA Alkaline (included)

The VARTA LED Lipstick Light will be available from March 1, 2012 for only € 6.99 (RRP) and has a three-year guarantee. For further information please visit www.varta-consumer.com.

About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”

Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München

Phone: + 49 (0) 89 381 08-119