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2012-08-30

Best in class: VARTA’s Indestructible lights are the prize-winning extra for any possible action

“Best product of the year” – this is the verdict of the judges at this year’s Plus X Awards for the three Indestructible flashlights and the beam lantern from VARTA Consumer’s Indestructible range of products. These flashlights don’t just provide brilliant illumination, they’re also incredibly tough – they can even survive a fall from a height of up to nine meters. In addition, VARTA Consumer’s three-year warranty serves to underscore just how durable its ultra-resilient lights are.

VARTA Consumer launched its Indestructible range of flashlights last September as additions to its existing, successful lines of products. These new flashlights have been a hit with consumers who lead very active lifestyles and who want flashlights that can cope in even the toughest of conditions. But their popularity doesn’t stop there: The judges of this year’s Plus X Awards have decided to announce the Indestructible range the best product of the year.

Indestructible flashlights: uncompromisingly reliable

They’re ready for every possible situation – from extreme outdoor pursuits to a hard day’s work on the construction site. To cope with these situations, these flashlights are made of tough materials and have an amazingly shockproof internal construction. VARTA’s Indestructible series consists of six flashlights, and they really do live up to their name.

Ergonomics in action

Each flashlight has a water resistant casing made from an alloy of aluminum and titanium for the ultimate in toughness. The on/off switch is located on the battery compartment’s cap, adding to the ergonomic design of these flashlights. Their high-performance LEDs generate up to 140 lumens and yield of up to 160 meters, features which have helped turn VARTA Consumer’s Indestructible series into such a resounding success.

Prize-winning: Built to Survive

This aspect of the Indestructible series deserves special attention – as the judges of the Plus X-Award recognized when they have the flashlights one of their highly coveted prizes. Our ultra-tough flashlights and lantern received prizes as “Best flashlight in 2012" together with seals of approval as product with especially high quality, design and functionality.

Patrick Bochet, International Marketing Director for Batteries at VARTA Consumer, is thrilled by the sustained success of the company’s Indestructible flashlights: “We are very proud that the judges of the Plus X Award have recognized and rewarded the work of our product designers. They have put huge efforts into creating a portfolio of extremely tough flashlights that are at the same time ergonomic and appealing.”

Further information is available at www.built-to-survive.com or at the official Facebook page: www.facebook.com/VARTA.Consumer.

The Plus X Award

The Plus X Award is presented to manufacturers for creating high-quality products that are innovative and designed to stand the test of time. Prizes go to products that have the “plus X” factor, i.e. which possess at least one unique feature that gives them the edge over their competitors. These special features can be in categories that many consumers take seriously: innovation, quality, design, ease of use, functionalism, ergonomic and environmental impact. The Plus X Award’s Technology category covers products from IT, entertainment electronics, power tools, domestic appliances, mobile technology and photographic technology. Footwear, clothing, equipment, fitness appliances and accessories are included in the Sports and Lifestyle category.


Contact for journalists:

häberlein & mauerer ag

David Hofer

phone: +49 89 38108-104

E-mail: varta@haebmau.de



About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”


Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119