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2012-08-30

Best in class: VARTA’s Indestructible lights are the prize-winning extra for any possible action

“Best product of the year” – this is the verdict of the judges at this year’s Plus X Awards for the three Indestructible flashlights and the beam lantern from VARTA Consumer’s Indestructible range of products. These flashlights don’t just provide brilliant illumination, they’re also incredibly tough – they can even survive a fall from a height of up to nine meters. In addition, VARTA Consumer’s three-year warranty serves to underscore just how durable its ultra-resilient lights are.

VARTA Consumer launched its Indestructible range of flashlights last September as additions to its existing, successful lines of products. These new flashlights have been a hit with consumers who lead very active lifestyles and who want flashlights that can cope in even the toughest of conditions. But their popularity doesn’t stop there: The judges of this year’s Plus X Awards have decided to announce the Indestructible range the best product of the year.

Indestructible flashlights: uncompromisingly reliable

They’re ready for every possible situation – from extreme outdoor pursuits to a hard day’s work on the construction site. To cope with these situations, these flashlights are made of tough materials and have an amazingly shockproof internal construction. VARTA’s Indestructible series consists of six flashlights, and they really do live up to their name.

Ergonomics in action

Each flashlight has a water resistant casing made from an alloy of aluminum and titanium for the ultimate in toughness. The on/off switch is located on the battery compartment’s cap, adding to the ergonomic design of these flashlights. Their high-performance LEDs generate up to 140 lumens and yield of up to 160 meters, features which have helped turn VARTA Consumer’s Indestructible series into such a resounding success.

Prize-winning: Built to Survive

This aspect of the Indestructible series deserves special attention – as the judges of the Plus X-Award recognized when they have the flashlights one of their highly coveted prizes. Our ultra-tough flashlights and lantern received prizes as “Best flashlight in 2012" together with seals of approval as product with especially high quality, design and functionality.

Patrick Bochet, International Marketing Director for Batteries at VARTA Consumer, is thrilled by the sustained success of the company’s Indestructible flashlights: “We are very proud that the judges of the Plus X Award have recognized and rewarded the work of our product designers. They have put huge efforts into creating a portfolio of extremely tough flashlights that are at the same time ergonomic and appealing.”

Further information is available at www.built-to-survive.com or at the official Facebook page: www.facebook.com/VARTA.Consumer.

The Plus X Award

The Plus X Award is presented to manufacturers for creating high-quality products that are innovative and designed to stand the test of time. Prizes go to products that have the “plus X” factor, i.e. which possess at least one unique feature that gives them the edge over their competitors. These special features can be in categories that many consumers take seriously: innovation, quality, design, ease of use, functionalism, ergonomic and environmental impact. The Plus X Award’s Technology category covers products from IT, entertainment electronics, power tools, domestic appliances, mobile technology and photographic technology. Footwear, clothing, equipment, fitness appliances and accessories are included in the Sports and Lifestyle category.


Contact for journalists:

häberlein & mauerer ag

David Hofer

phone: +49 89 38108-104

E-mail: varta@haebmau.de



About VARTA AG


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.



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häberlein & mauerer ag
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Germany

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