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2012-09-04

Indestructible competition 2012: The ultimate test of strength for VARTA Consumer

The slogan of the Indestructible lights from VARTA Consumer gets right to the point – precise, strong and, of course, indestructible. In our Indestructible competition starting in September, we want you to find creative ways to put the strength of the lights to the test. The winner will walk away with a first prize of € 1,250.00.

The extremely strong Indestructible lights can handle almost anything that’s thrown at them. Thanks to the durable and high-tech design, the lights can even survive a fall of up to nine metres. From September to November 2012, VARTA is offering its customers a chance to really put the lights to the test. Participants will be able to register at www.built-to-survive.com from August 2012. For their own individual “strength test” the first 125 people to register will receive an Indestructible light free of charge.

Register, test and win!

Competition participants are asked to develop their own ways to test the lights and record them on video. When participants have created their own personal videos, they upload them to the www.built-to-survive.com gallery from the start of September to the end of November 2012.

Anyone who misses out on the chance to win one of the 125 test lights and uses his or her own VARTA Indestructible light for the test video will, of course, receive a replacement light when sending in the video.

Be creative and win € 1,250.00

In December 2012, a public vote will decide which test video is the best. Simply visit www.built-to-survive.com and vote for your favourite video. The video with the most votes wins, and the creative tester behind will take home € 1,250.00. The rest of the top 20 videos will receive cool VARTA Indestructible t-shirts.

Indestructible lights from VARTA are available from all good retailers at a recommended retail price from € 14.99 and come with a three-year warranty.

Visit www.built-to-survive.com, www.varta-consumer.com or the official Facebook page for more information: www.facebook.com/VARTA.Consumer


Contact for journalists:

häberlein & mauerer ag

David Hofer

phone: +49 89-38108-104

Email: varta@haebmau.de



About VARTA AG


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.



Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119