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2012-09-04

Indestructible competition 2012: The ultimate test of strength for VARTA Consumer

The slogan of the Indestructible lights from VARTA Consumer gets right to the point – precise, strong and, of course, indestructible. In our Indestructible competition starting in September, we want you to find creative ways to put the strength of the lights to the test. The winner will walk away with a first prize of € 1,250.00.

The extremely strong Indestructible lights can handle almost anything that’s thrown at them. Thanks to the durable and high-tech design, the lights can even survive a fall of up to nine metres. From September to November 2012, VARTA is offering its customers a chance to really put the lights to the test. Participants will be able to register at www.built-to-survive.com from August 2012. For their own individual “strength test” the first 125 people to register will receive an Indestructible light free of charge.

Register, test and win!

Competition participants are asked to develop their own ways to test the lights and record them on video. When participants have created their own personal videos, they upload them to the www.built-to-survive.com gallery from the start of September to the end of November 2012.

Anyone who misses out on the chance to win one of the 125 test lights and uses his or her own VARTA Indestructible light for the test video will, of course, receive a replacement light when sending in the video.

Be creative and win € 1,250.00

In December 2012, a public vote will decide which test video is the best. Simply visit www.built-to-survive.com and vote for your favourite video. The video with the most votes wins, and the creative tester behind will take home € 1,250.00. The rest of the top 20 videos will receive cool VARTA Indestructible t-shirts.

Indestructible lights from VARTA are available from all good retailers at a recommended retail price from € 14.99 and come with a three-year warranty.

Visit www.built-to-survive.com, www.varta-consumer.com or the official Facebook page for more information: www.facebook.com/VARTA.Consumer


Contact for journalists:

häberlein & mauerer ag

David Hofer

phone: +49 89-38108-104

Email: varta@haebmau.de



About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”


Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119