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VARTA LED Value Light 1D: Design at a very affordable price

With a runtime of up to 160 hours, the new LED Value Light 1D from VARTA Consumer is a real winner. The flashlight is visually appealing, with its black body offset by three other colors. Going on sale in September 2012, the product has a tough case and unbeatable price.

Design, quality and efficiency

Anyone looking for a tough, top-of-the-range pocket-sized flashlight at a low price need look no further! Now, only one question remains: What color do I like most? Other flashlights need two batteries, but the VARTA LED Value Light just needs one, saving time and effort. The lamp’s unique design and high-quality materials make the LED Value Light 1D a real winner during day-to-day use. Its simple sliding switch makes it easy to handle, while the redesigned Cool White LED light source projects a beam up to 40 meters while keeping energy consumption to a minimum.

Three colors for every taste

Black is the basic color of the VARTA LED Value Light 1D, but three attractive additional shades add a special touch to the product: light gray, yellow and red. This means that there’s a color scheme for everyone. The new flashlight from VARTA Consumer hits the shelves in September 2012 and catches the eye with an RRP of just € 2.49.

Technical data

Beam range: 40m

Runtime: up to 160h

Light output: 8 lm

Light source: Cool White LED, 1.5 V

Battery: 1x D alkali (not included)

Price: € 2.49 (RRP)

Availability and guarantee

The LED Value Light 1D from VARTA is available from retailers as of September 2012. The flashlight comes with a 3-year guarantee.

Further information is available at www.varta-consumer.com or at the official Facebook page: www.facebook.com/VARTA.Consumer.

Contact for journalists:

häberlein & mauerer ag

David Hofer

phone: +49 89 38108-139

E-mail: varta@haebmau.de

About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”

Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München

Phone: + 49 (0) 89 381 08-119