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2012-12-28

Flexible lighting right up to the last page: The VARTA LED Book Light gets into every nook and cranny of the latest crime novel

Say goodbye to the annoyance of dim lighting in trains and airplanes. In January 2013, VARTA Consumer will launch a clip-on light for books and eReaders that every bookworm will love.

Adaptable and bright

The book light has a 15cm flexible swan neck that can be twisted in every direction to find the perfect position for illumination, putting an end to squinting at words in dimly lit surroundings. The new light cuts an impressive figure thanks to its strong 5 mm cool white LED, a reliable, long-lasting source of lighting that couples brightness with low energy consumption. The appliance’s even distribution of illumination and wide scattering angle makes sure that readers will be able to spot every last clue in their latest crime novel.

Easy to use, fastens to everything

The VARTA LED Book Light has an integrated clip that can be used to attach the appliance quickly and facile to every kind of book and eReader, but it can also be used on other items such as clipboards. The user friendly on/off switch makes it easy to use the light even in dark surroundings. The lamp’s ideal combination of materials means it only weighs 36g including batteries, making it a real “light” weight!

Elegant and long-lasting

The book light comes with VARTA CR2032 button batteries which can power the light for up to 26 hours. The color combination of silver and black give the reading accessory a look of classic elegance that is guaranteed to appeal.

Technical data

Beam range: 7.5 m

Run time: up to 26 h

Light output: 9 lm

Light source: 5 mm LED

Battery: 2x VARTA CR2032 button batteries (included)

Price: € 9.99 (RRP)

Availability and guarantee

The VARTA LED Book Light is available at retail from January 2013. The book light comes with a 3-year guarantee.

Visit www.varta-consumer.com or the official Facebook page for more information: www.facebook.com/VARTA.Consumer


Contact for journalists:

häberlein & mauerer ag

David Hofer

phone: +49 89 38108-104

Email: varta@haebmau.de



About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”


Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119