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Quality Unites: VARTA Consumer Batteries in Partnership with DICKIE TOYS, a SIMBA DICKIE GROUP Company

Along with an attractive Christmas promotion at the point of sale, Advent sweepstakes and competitions on social media will kick off the cooperation between the German battery experts and the internationally renowned toy manufacturer.

The VARTA “Click & Win” Advent Sweepstakes

This winter, consumers will have the opportunity to take part in the VARTA Advent calendar competition and win one of 24 battery-powered toys from toy manufacturer DICKIE TOYS. Attractive POS displays will get the word out about the online competition. Can’t-miss wobblers on the sales displays will grab the attention of consumers. The competition will run daily, starting on December 1, until Christmas Eve at www.win-with-varta-consumer.com

Online Advent Calendar from SIMBA DICKIE GROUP

The well-known and beloved online Advent calendar from the toy manufacturer based in Fürth, Germany, will be filled once again, with many attractive prizes from its range of toys for kids big and small. The selection this year includes, for the first time, fan packages with combined prizes featuring both remote-control cars from DICKIE TOYS and products and batteries from new partner VARTA. The Advent calendar will be available starting on December 1, 2015, at http://kalender.simbatoys.de/


Two Perfect Partners


Simba Dickie LogoSIMBA DICKIE GROUP comprises several toy companies and popular brands such as Schuco, Eichhorn, Majorette, BIG (manufacturer of the Bobby Car), Smoby Toys (the largest French toy manufacturer), Simba Toys and DICKIE TOYS. The latter brands are primarily known for remote-control toys – from police cars to cranes, diggers, tractors, and even airplanes. As Germany’s largest brand manufacturer of portable batteries, VARTA’s High Energy line of batteries offers the perfect energy source for battery-powered toys. 



VARTA High Energy AAThe High Energy line is the part of VARTA Consumer’s range that was developed specifically for use in devices with high energy consumption. And that’s what makes VARTA batteries perfect for toys that crave a lot of energy. “Two traditional German companies with a focus on quality and energy – fits like a glove,” says Michael Bodfeld, Director International Marketing Consumer Batteries Europe, Marketing Batteries. “We are really looking forward to the partnership with DICKIE TOYS."




Felix Stork, Corporate Marketing Director of SIMBA DICKIE GROUP, is also happy to collaborating with the new partner. “The Advent calendars are our first joint project, but we see plenty of opportunities to expand our partnership. And to top it off, the communication and mutual networking via social media is a perfect win-win situation.”


                                            Simba Dickie Toys


Further information can be found at http://www.varta-consumer.com and on VARTA Consumer’s official Facebook page.

We are happy to provide you with high-resolution images in our download area:



Press Contact:

häberlein & mauerer ag

Henriette Schweiker

Phone: + 49 89-38108-118

Email: varta@haebmau.de



Founded by Wolfgang Sauerborn in 1971, DICKIE TOYS is today one of the leading brands of remote-control cars in the toy industry. Its range of products features everything from speedy, technical models and cars to cranes, diggers, and tractors – and is constantly updated to stay in line with current trends. DICKIE TOYS has been a part of SIMBA DICKIE GROUP since 1993.



SIMBA DICKIE GROUP, which enjoys international success, was founded on May 1, 1982, by Fritz Sieber and his son Michael and belongs to the “Top Five” in the toy market. In 2014, the corporate group brought in 602 million euros of revenue with the help of its 3,050 employees.


Press Contact:


Ms. Isabel Weishar

Werkstraße 1

90765 Fürth


Phone: +49 911 9763-263

Fax: +49 911 9763-162

E-mail: i.weishar@simba-dickie.com



About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”

Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München

Phone: + 49 (0) 89 381 08-119


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