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Quality Unites: VARTA Consumer Batteries in Partnership with DICKIE TOYS, a SIMBA DICKIE GROUP Company

Along with an attractive Christmas promotion at the point of sale, Advent sweepstakes and competitions on social media will kick off the cooperation between the German battery experts and the internationally renowned toy manufacturer.

The VARTA “Click & Win” Advent Sweepstakes

This winter, consumers will have the opportunity to take part in the VARTA Advent calendar competition and win one of 24 battery-powered toys from toy manufacturer DICKIE TOYS. Attractive POS displays will get the word out about the online competition. Can’t-miss wobblers on the sales displays will grab the attention of consumers. The competition will run daily, starting on December 1, until Christmas Eve at www.win-with-varta-consumer.com

Online Advent Calendar from SIMBA DICKIE GROUP

The well-known and beloved online Advent calendar from the toy manufacturer based in Fürth, Germany, will be filled once again, with many attractive prizes from its range of toys for kids big and small. The selection this year includes, for the first time, fan packages with combined prizes featuring both remote-control cars from DICKIE TOYS and products and batteries from new partner VARTA. The Advent calendar will be available starting on December 1, 2015, at http://kalender.simbatoys.de/


Two Perfect Partners


Simba Dickie LogoSIMBA DICKIE GROUP comprises several toy companies and popular brands such as Schuco, Eichhorn, Majorette, BIG (manufacturer of the Bobby Car), Smoby Toys (the largest French toy manufacturer), Simba Toys and DICKIE TOYS. The latter brands are primarily known for remote-control toys – from police cars to cranes, diggers, tractors, and even airplanes. As Germany’s largest brand manufacturer of portable batteries, VARTA’s High Energy line of batteries offers the perfect energy source for battery-powered toys. 



VARTA High Energy AAThe High Energy line is the part of VARTA Consumer’s range that was developed specifically for use in devices with high energy consumption. And that’s what makes VARTA batteries perfect for toys that crave a lot of energy. “Two traditional German companies with a focus on quality and energy – fits like a glove,” says Michael Bodfeld, Director International Marketing Consumer Batteries Europe, Marketing Batteries. “We are really looking forward to the partnership with DICKIE TOYS."




Felix Stork, Corporate Marketing Director of SIMBA DICKIE GROUP, is also happy to collaborating with the new partner. “The Advent calendars are our first joint project, but we see plenty of opportunities to expand our partnership. And to top it off, the communication and mutual networking via social media is a perfect win-win situation.”


                                            Simba Dickie Toys


Further information can be found at http://www.varta-consumer.com and on VARTA Consumer’s official Facebook page.

We are happy to provide you with high-resolution images in our download area:



Press Contact:

häberlein & mauerer ag

Henriette Schweiker

Phone: + 49 89-38108-118

Email: varta@haebmau.de



Founded by Wolfgang Sauerborn in 1971, DICKIE TOYS is today one of the leading brands of remote-control cars in the toy industry. Its range of products features everything from speedy, technical models and cars to cranes, diggers, and tractors – and is constantly updated to stay in line with current trends. DICKIE TOYS has been a part of SIMBA DICKIE GROUP since 1993.



SIMBA DICKIE GROUP, which enjoys international success, was founded on May 1, 1982, by Fritz Sieber and his son Michael and belongs to the “Top Five” in the toy market. In 2014, the corporate group brought in 602 million euros of revenue with the help of its 3,050 employees.


Press Contact:


Ms. Isabel Weishar

Werkstraße 1

90765 Fürth


Phone: +49 911 9763-263

Fax: +49 911 9763-162

E-mail: i.weishar@simba-dickie.com




VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.

Contact Varta

Christian Kucznierz
Head of Corporate Communications
VARTA-Platz 1
73479 Ellwangen

Phone: +49 79 61 921-2727


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