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2015-02-12

Rayovac Hearing Aid Batteries – now even better!

The demand for hearing aids is on the rise. This is due to an increasingly aging society on the one hand, and on the other hand more and more young people are addressing their reduced hearing ability openly and want to improve it with ever smaller hearing aids.

Listening to loud music is something most young people do. No matter whether they are doing sports or sitting on the bus, the mp3-player is always on. Most audio devices reach an average noise level of 95 decibel which already harms hearing. Up to a quarter of youths suffer from hearing defects at an early age*. In the past hearing aids were considered a taboo subject that only affects the older generation. But thanks to modern technology and miniaturization they have become products that strongly increase the quality of life of the “Generation Rock”.


World market leader Rayovac now offers even better hearing aid batteries

Rayovac Hearing AidRayovac, the manufacturer of the world's most-sold hearing aid batteries** with decades of experience in the production and development of innovative hearing aid batteries, is now launching even more powerful cells. The new Rayovac Hearing Aid Batteries (with 0% mercury) feature the latest battery technology and are geared towards the demands of modern hearing aids. An improved anode and a modification of the technical design of the cathode guarantee the best discharge stability and durability in all versions. At the same time Rayovac adjusted the performance profile of its Hearing Aid Batteries to meet the demands of wireless technology (“wireless approved”) as hearing aids that have wireless controls have a considerably higher power consumption than regular devices. Also, Rayovac Hearing Aid Batteries conform to tRayovac Hearing Aidhe latest ANSI/IEC standards. The completely new design of the packaging is clearly structured; consumers will immediately recognize the battery type they need and can pick up the batteries easily. The eight-pack is reclosable and is therefore perfectly suitable for clearly arranged storage of the batteries.
Another advantage of Rayovac Hearing Aid Batteries is the advanced shelf life of four years.

 






Sustainability and environment

Rayovac works with ECM techniques (eco-conscious manufacturing) and uses therefore recycled and recyclable materials for packaging, components and boxes. Furthermore, the entire production and packaging process is done in an environment-friendly way. All batteries are mercury-free.

* Estimate of the German Acoustical Society

** Internal Rayovac data and estimates 2014

 

The Rayovac Hearing Aid Batteries are available from April 2015 onwards.

Rayovac Hearing Aid Batteries 8-pack              RRP (incl. VAT): € 6.99

 

For more information about our products and company, please visit www.varta-consumer.com and our official Facebook page at www.facebook.com/VARTA.Consumer.



About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”


Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119

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