The demand for hearing aids is on the rise. This is due to an increasingly aging society on the one hand, and on the other hand more and more young people are addressing their reduced hearing ability openly and want to improve it with ever smaller hearing aids.
Listening to loud music is something most young people do. No matter whether they are doing sports or sitting on the bus, the mp3-player is always on. Most audio devices reach an average noise level of 95 decibel which already harms hearing. Up to a quarter of youths suffer from hearing defects at an early age*. In the past hearing aids were considered a taboo subject that only affects the older generation. But thanks to modern technology and miniaturization they have become products that strongly increase the quality of life of the “Generation Rock”.
World market leader Rayovac now offers even better hearing aid batteries
Rayovac, the manufacturer of the world's most-sold hearing aid batteries** with decades of experience in the production and development of innovative hearing aid batteries, is now launching even more powerful cells. The new Rayovac Hearing Aid Batteries (with 0% mercury) feature the latest battery technology and are geared towards the demands of modern hearing aids. An improved anode and a modification of the technical design of the cathode guarantee the best discharge stability and durability in all versions. At the same time Rayovac adjusted the performance profile of its Hearing Aid Batteries to meet the demands of wireless technology (“wireless approved”) as hearing aids that have wireless controls have a considerably higher power consumption than regular devices. Also, Rayovac Hearing Aid Batteries conform to the latest ANSI/IEC standards. The completely new design of the packaging is clearly structured; consumers will immediately recognize the battery type they need and can pick up the batteries easily. The eight-pack is reclosable and is therefore perfectly suitable for clearly arranged storage of the batteries.
Another advantage of Rayovac Hearing Aid Batteries is the advanced shelf life of four years.
Sustainability and environment
Rayovac works with ECM techniques (eco-conscious manufacturing) and uses therefore recycled and recyclable materials for packaging, components and boxes. Furthermore, the entire production and packaging process is done in an environment-friendly way. All batteries are mercury-free.
* Estimate of the German Acoustical Society
** Internal Rayovac data and estimates 2014
The Rayovac Hearing Aid Batteries are available from April 2015 onwards.
Rayovac Hearing Aid Batteries 8-pack RRP (incl. VAT): € 6.99
For more information about our products and company, please visit www.varta-consumer.com and our official Facebook page at www.facebook.com/VARTA.Consumer.
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.