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Reach for the stars with the VARTA Limited Edition and generate additional turnover

The VARTA High Energy and Longlife Limited Edition brings the stars to your shop.
Your turnover will run sky-high with new blister packages, glowing stars, a great sweepstake and sales-boosting
secondary displays.

Reach for the stars

Consumers usually don't put batteries on their shopping list, they buy them on an impulse. It is therefore all the more important to have highly visible and attention-grabbing displays at the point of sale. VARTA boosts sales with the new Limited Edition of four High Energy AA and AAA batteries, and four Longlife AA and AAA batteries. The package itself is already a true eye-catcher: The classic VARTA colors blue and yellow remind of glowing stars in a dark blue sky and the unique yellow VARTA Beam increases the visual presence on the shelf or on the display. Inside the blister package are two star-shaped glow-in-the-dark stickers for the consumer. The highlight of the Limited Edition is the accompanying VARTA sweepstake.


Longlife_Limited Edition 2015High Energy_Limited Edition 2015




Answer the question and win a dream holiday!

From March through September consumers can enter a special sweepstake and win lots of great prizes, among them trips to Hawaii and Morocco for two plus 30 premium telescopes.

Entering the sweepstake is easy: Consumers can simply scan the QR code on the display header or navigate to the URL www.win-with-varta-consumer.com to answer a question.


Limited Edition displays – more appealing than ever

POS Displays_Limited Edition 2015The design of the POS displays has been adapted to the Limited Edition theme and puts consumers in a vacation mood.

There are counter and floor displays as well as clipstrips to offer each retailer the perfect match to their shop. The displays are fully stocked – just unpack them and put them up!



The Limited Edition by VARTA is available from March through June 2015.

VARTA High Energy 4 AA                        RRP (incl. VAT): € 5.49

VARTA High Energy 4 AAA                      RRP (incl. VAT): € 5.49

VARTA Longlife 4 AA                              RRP (incl. VAT): € 3.49

VARTA Longlife 4 AAA                            RRP (incl. VAT): € 3.49


For more information about our products and company, please visit www.varta-consumer.com and our official Facebook page at www.facebook.com/VARTA.Consumer


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.

Contact Varta

Christian Kucznierz
Head of Corporate Communications
VARTA-Platz 1
73479 Ellwangen

Phone: +49 79 61 921-2727