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Reach for the stars with the VARTA Limited Edition and generate additional turnover

The VARTA High Energy and Longlife Limited Edition brings the stars to your shop.
Your turnover will run sky-high with new blister packages, glowing stars, a great sweepstake and sales-boosting
secondary displays.

Reach for the stars

Consumers usually don't put batteries on their shopping list, they buy them on an impulse. It is therefore all the more important to have highly visible and attention-grabbing displays at the point of sale. VARTA boosts sales with the new Limited Edition of four High Energy AA and AAA batteries, and four Longlife AA and AAA batteries. The package itself is already a true eye-catcher: The classic VARTA colors blue and yellow remind of glowing stars in a dark blue sky and the unique yellow VARTA Beam increases the visual presence on the shelf or on the display. Inside the blister package are two star-shaped glow-in-the-dark stickers for the consumer. The highlight of the Limited Edition is the accompanying VARTA sweepstake.


Longlife_Limited Edition 2015High Energy_Limited Edition 2015




Answer the question and win a dream holiday!

From March through September consumers can enter a special sweepstake and win lots of great prizes, among them trips to Hawaii and Morocco for two plus 30 premium telescopes.

Entering the sweepstake is easy: Consumers can simply scan the QR code on the display header or navigate to the URL www.win-with-varta-consumer.com to answer a question.


Limited Edition displays – more appealing than ever

POS Displays_Limited Edition 2015The design of the POS displays has been adapted to the Limited Edition theme and puts consumers in a vacation mood.

There are counter and floor displays as well as clipstrips to offer each retailer the perfect match to their shop. The displays are fully stocked – just unpack them and put them up!



The Limited Edition by VARTA is available from March through June 2015.

VARTA High Energy 4 AA                        RRP (incl. VAT): € 5.49

VARTA High Energy 4 AAA                      RRP (incl. VAT): € 5.49

VARTA Longlife 4 AA                              RRP (incl. VAT): € 3.49

VARTA Longlife 4 AAA                            RRP (incl. VAT): € 3.49


For more information about our products and company, please visit www.varta-consumer.com and our official Facebook page at www.facebook.com/VARTA.Consumer

About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”

Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München

Phone: + 49 (0) 89 381 08-119