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2015-06-25

The Minions are capturing kids’ imaginations – and conquering their bedrooms too, thanks to VARTA

The Minions are sure to be this summer’s box-office smash. Fresh off the success of “Despicable Me 1 & 2,” everyone’s favorite little critters are now starring in their very own movie.

VARTA is bringing the Minions hype to stores by launching attractive products – including two flashlights and a night-light – just in time for the premiere, giving retailers the chance to enjoy some of the franchise’s enormous global success.


Capture kids’ imagination – with the Minions Light 2AA

Minions LightsThese practical kids’ flashlights made from sturdy ABS plastic are perfect for reading under the covers. The three main protagonists of the movie, Kevin, Stuart and Bob, feature on the body and turn the colorful flashlight into a real highlight for children. Minions Lights 2AA shine at 3 lumens and up to 13 meters, plus they deliver up to 16 hours of power. They are available in the Minions colors blue and yellow.

 

 

Must-haves in any kid’s room: the Minions Night Light 3AA


Minion night lightWhen kids can’t get to sleep at night, Bob is ready to lend a hand – as a night-light that fits on any kids’ nightstand. A touch sensor in Bob’s front pocket makes turning the light on and off child’s play. The switch on the rear allows consumers to choose between two levels of light – low mode and high mode – or turn off the night-light altogether. Another practical feature is that the Minions Night Light 3AA automatically switches off after 30 minutes in high mode (or after 60 minutes in low mode) and helps to create a great good-night atmosphere in kids’ bedrooms. The night-light has a range of up to 2 meters and a power rating of 6 lumens for up to 120 hours. Three VARTA High Energy batteries are included.



Minions Lights Floor Display

From the silver screen to the POS with eye-catching displays

The POS displays pay homage to classic scenes from the movie and bring the enjoyment and fun of the film into stores. Counter and floor displays are available, together with a hanging display, meaning that retailers can present the products in the perfect way for their store. The points of sale come ready to display and can be set up quickly and easily after being unpacked.

 

 




The VARTA Minions Lights are coming to stores this June.

Minions Light 2AA (batteries included)                  RRP (incl. tax): €5.99

Minions Night Light 3AA (batteries included)         RRP (incl. tax): €14.99

High-res, ready-to-download images can be found at:

www.haebmau.com/Downloads/VARTA/Minions



About VARTA AG


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.



Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119

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