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The Minions are capturing kids’ imaginations – and conquering their bedrooms too, thanks to VARTA

The Minions are sure to be this summer’s box-office smash. Fresh off the success of “Despicable Me 1 & 2,” everyone’s favorite little critters are now starring in their very own movie.

VARTA is bringing the Minions hype to stores by launching attractive products – including two flashlights and a night-light – just in time for the premiere, giving retailers the chance to enjoy some of the franchise’s enormous global success.

Capture kids’ imagination – with the Minions Light 2AA

Minions LightsThese practical kids’ flashlights made from sturdy ABS plastic are perfect for reading under the covers. The three main protagonists of the movie, Kevin, Stuart and Bob, feature on the body and turn the colorful flashlight into a real highlight for children. Minions Lights 2AA shine at 3 lumens and up to 13 meters, plus they deliver up to 16 hours of power. They are available in the Minions colors blue and yellow.



Must-haves in any kid’s room: the Minions Night Light 3AA

Minion night lightWhen kids can’t get to sleep at night, Bob is ready to lend a hand – as a night-light that fits on any kids’ nightstand. A touch sensor in Bob’s front pocket makes turning the light on and off child’s play. The switch on the rear allows consumers to choose between two levels of light – low mode and high mode – or turn off the night-light altogether. Another practical feature is that the Minions Night Light 3AA automatically switches off after 30 minutes in high mode (or after 60 minutes in low mode) and helps to create a great good-night atmosphere in kids’ bedrooms. The night-light has a range of up to 2 meters and a power rating of 6 lumens for up to 120 hours. Three VARTA High Energy batteries are included.

Minions Lights Floor Display

From the silver screen to the POS with eye-catching displays

The POS displays pay homage to classic scenes from the movie and bring the enjoyment and fun of the film into stores. Counter and floor displays are available, together with a hanging display, meaning that retailers can present the products in the perfect way for their store. The points of sale come ready to display and can be set up quickly and easily after being unpacked.



The VARTA Minions Lights are coming to stores this June.

Minions Light 2AA (batteries included)                  RRP (incl. tax): €5.99

Minions Night Light 3AA (batteries included)         RRP (incl. tax): €14.99

High-res, ready-to-download images can be found at:


About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”

Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München

Phone: + 49 (0) 89 381 08-119


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