Can you imagine how dull your daily commute to work would be without your
MP3 player? How would you be able to relax on the sofa without the remote
control? And just what would you do if your milk frother gave up the ghost on a
Sunday? A close look at our day-to-day lives reveals that we depend on
batteries, both disposable and rechargeable, dozens of times every single day.
But how can we keep a clear head in view of the huge range of electronic
devices that use batteries? Which battery delivers the best performance in
which type of appliance? There are answers to these and many more questions
on VARTA Consumer Batteries’ new website, now live at
An interactive 360° experience
The 360° virtual battery tour enables you to explore a large number of living
spaces from a first-person perspective with just a few clicks. The digital living
spaces contain all the technical appliances possibly imaginable which are kept
on the go by energy from VARTA batteries. Whether it’s a smart vacuum
cleaner, a bathroom radio or a battery-powered pepper mill, each and every
product conceals exciting research findings which uncover fascinating
background information and link directly to the relevant product category on the
website. And that’s not all: VARTA shares its expertise on batteries, providing
helpful tips to show which battery gets the best performance out of which
Skip the search – just find what you’re after
It’s often the case that consumers forget which battery belongs in which
appliance just a short time after purchase. In addition to this, consumers
frequently have trouble choosing the correct battery from the wide variety of
battery types on offer. These worries are a thing of the past with the new,
clearly structured Product search: All users have to do is click on one of the
three main categories “Batteries”, “Chargers” or “Flashlights” to access a
large number of criteria which help narrow down their search. Selecting the
appliance which the battery will be used for – no matter whether it’s an alarm
clock, a laser pointer or a remote control for garage doors – shows users which
VARTA product will get optimum performance from the device. The search
functions for the other main categories are designed in just as intuitive and
helpful a way, meaning the best charger and the perfect flashlight are never
more than a few clicks away.
Those who want to learn more about VARTA’s products can visit the Battery
forum section, where answers to frequently-asked questions are ready and
waiting. An expert team is also on hand to respond to users’ own questions.
And as if that wasn’t enough, VARTA is planning to start a blog for detailing
and discussing battery-related issues.
VARTA is set to realize its international website in 29 further countries, working
with leading internet-based content management experts Sitecore CMS.
You can find the new VARTA website experience and additional information at
About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.